A great lunch with marketing men !
After an exciting Starcraft 2 LAN game with Pascal and Olivier, we ate at the same restaurant where Pascal taught me about freelance work and how to manage customers.
That evening, Olivier told us about the “Primal branding”, some films (Memento ) and Real Time Strategy games.
What is about “Primal branding” ( Book by Patrick Hanlon ) ? It all deals with create a brand as a religion. The first example which come in mind is Apple : a primal brand needs to define 7 points.
- A creation story
- A creed
- Icons
- Rituals
- Pagans and non believers
- Sacred words
- A leader
Managing brand in a religious way can federate all your internal teams and attract customer’s attention. You won’t have to convince them, they will be affected by your brand, and it will shine in people’s mind.
[to continue]
A great lunch with marketing men !
After an exciting Starcraft 2 LAN game with Pascal and Olivier, we ate at the same restaurant where Pascal taught me about freelance work and how to manage customers.
That evening, Olivier told us about the “Primal branding”, some films (Memento ) and Real Time Strategy games.
What is about “Primal branding” ( Book by Patrick Hanlon ) ? It all deals with create a brand as a religion. The first example which come in mind is Apple : a primal brand needs to define 7 points.
- A creation story
- A creed
- Icons
- Rituals
- Pagans and non believers
- Sacred words
- A leader
Managing brand in a religious way can federate all your internal teams and attract customer’s attention. You won’t have to convince them, they will be affected by your brand, and it will shine in people’s mind.
[to continue]
Posted 1 year ago & Filed under primal branding, starcraft, religion,
